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Justin beiber tim bits12/30/2023 People are selling (and buying) everything associated with this campaign. Timbiebs spawned YouTube videos of customers’ taste testing the flavors, “unboxing” the packaging, and creating vlogs about whether they are “worth the hype.” All this secondary user-generated content is free marketing for Tim Hortons to go along with the large campaign they released that had Justin Bieber at the center.īeyond social media posts, the Timbiebs merchandise that Tim Hortons released has found a serious home on the secondary market. While some would say it was for the three new flavors, which were Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle, Tim Hortons releases new flavors all the time, mostly to little fanfare. Immediately upon release, Timbiebs was trending on social media and attracting customers to Tim Hortons. The announcement post of the collaboration generated nearly 6,500 likes and 1,700 retweets, far above the standard numbers for a Tim Hortons social media post. It racked up hundreds of thousands of views on YouTube and was promoted on their social media platforms. First, Tim Hortons released a video announcing the collaboration that featured Bieber. Timbiebs were rolled out in a quick and effective marketing campaign. They also released a line of merchandise customers could purchase with their Timbiebs. Bieber and Tim Hortons collaborated to create Timbiebs, new flavors of Timbits that were supposedly the product of Bieber’s own flavor selection. The product of Justin Bieber, the world-famous Canadian pop sensation, and Tim Hortons was new mini donuts which were a play on the brand’s famous Timbits, bite-sized donut circles. They partnered with a similarly identifiable Canadian icon for their latest major promotion: Justin Bieber. They are a maple leaf adorned symbol of Canada, a fast-food chain very closely associated with the place it came from. Now, you’ll find Tim Hortons location everywhere, from New York City to Shanghai. Founded by former Toronto Maple Leafs’ player Tim Horton in 1964, this coffee, donut, and quick eats company grew from a small fast-food restaurant in Hamilton, Ontario, to spread across the country. For official rules, alternate method of entry, prize descriptions and odds disclosure, visit Hortons is as Canadian as it gets. A purchase will not increase one’s chances of winning. See timhortons.ca/timbiebs-promotion for all the details and rules. Guests can earn an entry for the contest by scanning for Tim Rewards in restaurant, or placing a mobile order in the Tim Hortons app, when purchasing a “Timbiebs” 10-pack. and who are registered Tims Rewards members can enter a contest for a chance to win a grand prize concert experience to see Bieber. 28, guests who are a resident of Canada or the U.S. We’re really looking forward to what’s next.” “He knows exactly what our guests already love about the Tims brand, and he’s helping us deliver new menu innovations that we know they’re going to love. “What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims, and he was so invested in working on ‘Timbiebs’ and our future plans together,” Bagozzi said. That includes filming a fun TV commercial for the “Timbiebs” launch. Tim Hortons is “thrilled” with how Bieber has been all-in on this partnership, said Hope Bagozzi, chief marketing officer for Tim Hortons. Participating Tim Hortons restaurants are also now selling the “Timbiebs” merch lineup, which was developed in collaboration with Bieber and features a cozy beanie, a fanny pack and a tote bag. “I grew up on Tim Hortons and it’s always been something close to my heart." "Doing a Tim Hortons collab has always been a dream of mine,” Bieber said. are now selling a limited-edition selection of “Timbiebs” Timbits in chocolate white fudge, sour cream chocolate chip, and birthday cake waffle flavors.īieber shared with the Tims team that Timbits are his favorite item on the menu, which led to a multistage, iterative journey with chef Tallis Voakes, Tim Hortons director of culinary innovation, to experiment with different flavor combinations and collaborate on the recipes that guests can soon try for themselves. Participating Tim Hortons restaurants across Canada and the U.S. Tim Hortons and Justin Bieber launched their partnership Monday to collaborate on menu innovations and cobranded merchandise, all inspired by Bieber’s “fanatical love of the Tims brand.” √ Tim Hortons is giving guests a chance to win a trip to see Justin live in concert, organizing auction of merchandise autographed by Bieber that will benefit Tim Hortons Foundation Camps Limited-edition lineup of Justin Bieber’s ‘Timbiebs’ Timbits are now available at participating Tim Hortons restaurants in Canada and the U.S., along with lineup of exclusive merch
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